At PUMA, sustainability is embedded in the way we do business. Through our FOREVER. BETTER. strategy, we are committed to reducing our environmental impact, supporting fair working conditions, and creating more sustainable products for the future.
Our Strategy: FOREVER. BETTER.
FOREVER. BETTER. is our global sustainability strategy, focused on driving positive change across our entire value chain — from product design to sourcing and manufacturing.
We have defined clear targets under our 10FOR25 goals, which guide our actions and measurable progress.
Our Key Focus Areas
Our sustainability efforts are built around 10 priority areas:
- Human Rights
- Climate Action
- Circularity
- Sustainable Products
- Water & Air
- Biodiversity
- Plastics & Oceans
- Chemicals
- Health & Safety
- Fair Income
These areas ensure a balanced approach across environmental, social, and economic impact.
Respect for People
We are committed to protecting human rights across our global supply chain.
This includes ensuring safe working conditions, fair wages, and ethical labor practices for everyone involved in the production of our products.
Climate & Environment
We actively work to reduce our environmental footprint by:
- Lowering greenhouse gas emissions
- Increasing energy efficiency
- Expanding the use of renewable energy
- Supporting the goals of the Paris Agreement (1.5°C)
Circularity & Materials
We are moving towards a more circular business model by reducing waste and increasing the use of recycled materials.
Key initiatives include:
- RE:FIBRE – transforming textile waste into new materials
- RE:SUEDE – developing more biodegradable product options
Our goal is to reduce reliance on virgin materials and extend product life cycles.
Our Progress
We have already made significant progress:
- A large share of our products now includes recycled or certified materials
- Continuous reduction of waste and carbon emissions across operations
Our Commitment
Sustainability at PUMA is not a separate initiative — it is part of our core business strategy.
We align with international standards such as the UN Guiding Principles and continuously work to create long-term positive impact for people and the planet.
